About Your Local BMW Retailer

OUR CUSTOMER REVIEWS

SALES

5.0

SERVICE

4.5

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

New car sales
Service

152 ratings and 115 comments received in the last 90 days.

27 May 2026

James has been great. He kept us up to date from start to finish

27 May 2026

Lydia Kearney was very knowledgeable & helpful, she worked efficiently providing information and advice making the whole process very simple and straightforward. Thank you Lydia

20 May 2026

I returned to buy my 1 Series with a previous member of staff that had moved from Canterbury to Ashford - Bradley Roy. Bradley was very helpful, welcoming, listened to what I wanted, I was able to be honest and ask lots of questions to buy the car

14 May 2026

Lydia looked after us very well, allowed us to have a good test drive of a car we was looking for and was able fulfill our personal request over the prefix of the registration number for our new car.

06 May 2026

Lydia and the Barretts team made the whole experience effortless. From the first vehicle to the last one, Lydia took on board our preferences and managed to find us the perfect car which also suited our budget.

05 May 2026

Professional service

04 May 2026

Excellent service provided by your sales Executive Lydia. I went in for an MOT and came out with a new car 48 hours later! Lydia put together a very good deal and handled the whole process impeccably along with her finance colleague

03 May 2026

Kalid was not pushy and listen to me and once i said yes he really looked after my wife and i

29 April 2026

Everyone was so welcoming and friendly. Nothing was too much trouble, making the experience a really positive one!

28 April 2026

Everyone who I spoke to at the centre was great. Khaled was brilliant, right from my initial enquiry to the order and collection. He kept me fully up to date with the build progress and made the collection experience an absolute joy. Top marks!

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07 April 2026

I couldn't have had a better experience. Brad Roy offered the most premium experience and made it memorable for me. For me, Brad is the best person I have ever bought a car from.

03 April 2026

The sales person was knowledgeable about the product, solution focused, and listened to the elements important to me to define the best purchase.

29 March 2026

Very satisfying experience, well worth the wait and James the salesman was very helpful and extremely knowledgeable regarding any questions I had about my new car throughout the process.

27 March 2026

Very efficient helpful super friendly service Simon was the best

24 March 2026

Khalid always helpful and friendly one of the main reasons we choose BMW

24 March 2026

Fantastic the whole team are fab and enjoyed dealing with Chris

24 March 2026

Really pleasant experience from start to finish. Chris was really helpful from test driving the used X1, he understood what we wanted to do financially and led us on to looking at a brand new option

13 March 2026

Brilliant service from James in Sales Ashford.

12 March 2026

Everything, was very quick and simple and Aaron was brilliant with providing information and keeping us updated at all stages.

11 March 2026

We only found out that you needed to have a compatible phone in order for several features to work on the day of collection, not prior to signing up. We did not know that the vehicles features depended on specific models.

10 March 2026

Aaron at Barrettes in Ashford was extremely helpful and made sure to explain every part of the purchase

08 March 2026

Erin and shah were amazing, a pleasure to deal with

27 May 2026

The work, a recall, was carried out promptly and all communications with Barretts were faultless and extremely courteous.

26 May 2026

It is always welcoming experience from the moment you walk in. My service advisor Sophie goes above and beyond and actually listens to you and gives ample time. Thanks to Laura and Lydia too who are also amazing assets to the dealership

25 May 2026

Everything was as i was told, no problems quick and efficient member of staff

24 May 2026

Professional, courtesy, helpful

21 May 2026

Fantastic visit as always, looked after by Sophie S who really communicated everything fantastically, helped throughout and made the experience faultless.

19 May 2026

Good service and cost less than quoted. The service technician was a little difficult to understand on the video though.

18 May 2026

1. Requested for the windscreen washer front and rear jets to be unblocked. The engineer could not have checked afterwards as there is no improvement. 2. I was told that I could not switch off the alarm if using the phyical door key. This is incorrec

18 May 2026

Great service

18 May 2026

When service was booked I was told I would get an email to tell me drop off time. Email never arrived. Also received email a week after service saying vehicle required service. Already done???

17 May 2026

Everything was very Professional very good service

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17 May 2026

Good comms, were thorough when solving the rattle in the door

16 May 2026

Staff are all very nice, the dealership is clean and tidy and a nice place to wait.

15 May 2026

Smoothest and politest experience I've had with a car repair!

13 May 2026

Barratts in Ashford are very efficient and attentive. I dealt with Sophie, who kept me updated during while the working was progressing on my car.

06 May 2026

Nice comfortable surroundings, helpful staff

06 May 2026

Great experience, kept informed.

05 May 2026

I did complete required service as per due date. However there is still warning sign of service due pop on my car dashboard every time I start the car. I contacted Barrets Ashford but they were busy. They told me they will call me back but no respons

03 May 2026

Completely satisfied

02 May 2026

speedy service when booking the car service. Kept up-to-date with progress and any additions issues with vehicle.

02 May 2026

Very good as always no issues

02 May 2026

Great service and on time as agreed.

29 April 2026

Jody went above and beyond. Very kind and did a great job

29 April 2026

They did just what I had requested and no more.

29 April 2026

Great dealership. Good service all the time either from servicing or when I am buying/replacing my BMW over the last number of years

29 April 2026

My contract at Barrett's was Sophie Simpson, she was very knowledgeable and answered all my questions and if she didn't know she would find out and contact me, my vehicle was returned to me clean and work done

28 April 2026

Nice seating area with refreshments while waiting for car being serviced.

28 April 2026

Great customer service.

28 April 2026

Fantastic service by Jodi Glasgow at the Barretts Ashford branch when i took my X7 in for an MOT, went above and beyond. 10 out of 10.

27 April 2026

Excellent service investigating an intermittent fault.

27 April 2026

Your service & attention is always good & helpful following purchase of new 1 series two years ago. Service thanks to James & good to see Chris Hogben again

26 April 2026

Pretty good service and updates from everyone.

25 April 2026

The service was carried out quickly & efficiently while I waited within 90 mins. It would have been 5 stars rating , however the mechanic failed to secure the vehicle's bonnet properly & left it on its first catch. I closed it before driving off.

23 April 2026

Prompt, courteous

22 April 2026

I received great service and i was kept updated on my vehicle condition

21 April 2026

Problem identified and managed promptly at reasonable cost.

20 April 2026

Could have been better

19 April 2026

Started off really good the day before the car came to you. Then on the day the service and communication was poor. Things were forgotten and the information provided was very vague and not helpful at all

17 April 2026

Always a great welcome and you know your card in good hands

16 April 2026

Very friendly, welcoming staff as always. They were able to answer my questions.

14 April 2026

All done with care and ready for pick up promptly

14 April 2026

Pleasant professional and efficient check in at reception despite the fact it was only 0730 hrs Sophie stood out as a BMW team player too for her updates and communications along the way - she even fitted wiper blades outside in the cold. Amazing

12 April 2026

Service was ok, took a while to get my key back and I didn't know who service advisor was.

12 April 2026

Flawless

10 April 2026

Sophie Simpson at BMW Ashford provided amazing service. She was attentive, supportive, and truly went above and beyond. Her help was genuinely valued and deeply appreciated. I was extremely satisfied with the overall experience.

08 April 2026

Quick efficient. Nice coffee and free car clean ??

07 April 2026

As ever, great customer service and work carried out efficiently, Thank you.

06 April 2026

Consistently a polite, informed snervice that delivers what the customer needs.

06 April 2026

It was quiet and gave me a good space to study

01 April 2026

Superb service, from the very start with the warm friendly welcome. Helpful staff, brilliant understanding of my circumstances and incredibly accommodating and helpful. Jodie stands out from and all round excellent team.

30 March 2026

Nothing to complain about which is as it should be

30 March 2026

Really helpful staff and excellent customer service

30 March 2026

Very goid service

30 March 2026

Very friendly and polite.

28 March 2026

Great service and excellent communication throughout. Jodie from service team and Emma on reception were exceptional, a real asset to your business.

26 March 2026

The service team were investigating why my orange collision warning light comes on for no apparent reason (4th time), Unfortunately, the problem has not been rectified and no explanation has been offered or help, which l find frustrating.

25 March 2026

Spotlessly clean environment, polite, friendly and helpful members of staff. Comfortable waiting area with good selection of drinks and fresh fruit. I wouldn't take my vehicles anywhere else.

25 March 2026

The problem with my tyre was efficiently dealt with. Even though there was no replacement available until the next day, the loan car was made available without fuss.

24 March 2026

Spotlessly clean and welcoming showroom. Staff are exceptionally helpful. Car came back to me in gleaming condition.

23 March 2026

Friendly, polite and thorough

21 March 2026

Great customer service, warm welcome and personable staff. It meant a lot that I was told who would be looking after me and kept informed at each stage. I was told what to expect at the start and the te utterly delivered.

18 March 2026

All staff very helpful and caring. Always there to help get things sorted out as quick as possible.

17 March 2026

Easy. to Book, Efficient and friendly service

17 March 2026

Friendly staff

17 March 2026

The appointment was scheduled earlier than other dealers in the area and Jodie was very friendly and efficient when dealing with me.

17 March 2026

I haven't visited Barrett's Ashford. Why the survey?

17 March 2026

Good communication and everything done in a professional way

16 March 2026

I didn't have a service, it was for a recall

16 March 2026

It all went smoothly from start to finish Sophie and Simon were brilliant

15 March 2026

Very happy with the efficiency and friendliness from the staff at Ashford I received during my recent visit

15 March 2026

Brilliant service, great comms by Sophie

14 March 2026

Friendly check in, clean toilets

14 March 2026

As always, I had a very good experience this time as well. Specially service advisor Jodie was so helpful and efficient. On the first day she has managed to repair my car while I was waiting and arranged the service fir following day.

13 March 2026

There was a misunderstanding as to what the car was booked in for and this was promptly dealt with and rectified. Thank you.

12 March 2026

Car fault again

12 March 2026

Brilliant customer service

11 March 2026

Very informative and helpful

11 March 2026

Very efficient service

11 March 2026

it took nearly two weeks to be sent the paperwork

10 March 2026

Booked in straight away for my front shocks to be replaced, Sophie usually deals with me and the service there is always spot on with updates, the work carried out was to the highest standard. The vehicle was literally like brand new when I collected

10 March 2026

Excellent customer service, kept informed and upto date throughout

09 March 2026

Staff member: Sophie Simpson. Provided excellent customer service. Understood quite a nuanced issue. Checked for authorisation at he correct time. Was generally very helpful.

09 March 2026

Good service and excellent communication throughout from Jodie

09 March 2026

Sophie has always been a star, always happy to lend a hand or help me figure out any problems I am having. And can't complain about the service I have received so far she's really gone above and beyond

08 March 2026

They were very good at communicating

08 March 2026

Excellent service from very friendly and professional team

04 March 2026

Great customer service

04 March 2026

Excellent service, everything explained clearly

04 March 2026

Sophie was amazing. Very helpful when we discovered the rear registration had fallen off during my journey to you. Exceptional customers service

04 March 2026

Excellent communication

04 March 2026

The service I got from Sophie Simpson was outstanding. She helped me check in without prompting, kept me informed of and ensured my speedy departure at the end of the appointment. Friendly efficient client service is always appreciated

04 March 2026

Aaron was Incredibly helpful and patient Also Shah, once again incredibly supportive, patient, resourceful and always there for me

03 March 2026

Went in for mirror issue. Upon inspection diagnosed brake pads and torsion bushes needed doing. £422/£1070 respectively quoted plus VAT. This is wildly excessive. Work being done elsewhere as a result.

PLEASE DON'T HESITATE TO GET IN TOUCH WITH US

Our contact details

FIND Barretts Ashford BMW

Address

The Boulevard, Orbital Business Park, Ashford, TN24 0GA

Opening Hours

Mon–Fri:08:00 - 18:00
Sat:09:00 - 17:00
Sun:Closed.

Phone

01233 500555

Map

Areas served

Ashford as well as surrounding areas including Folkestone, Dover, Deal and Hythe

View map

Address

The Boulevard, Orbital Business Park, Ashford, TN24 0GA

Opening Hours

Mon–Fri:08.00 - 18:00
Sat:1st Saturday of the month only 10:00 - 16:00
Sun:Closed

Phone

01233 224999

Map

Areas served

Ashford as well as surrounding areas including Folkestone, Dover, Deal and Hythe

View map

Address

The Boulevard, Orbital Business Park, Ashford, TN24 0GA

Opening Hours

Mon–Fri:08:00 - 17:00
Sat:1st Saturday of the month only 08:00 - 12.30
Sun:Closed

Phone

01233 504330

Map

Areas served

Ashford as well as surrounding areas including Folkestone, Dover, Deal and Hythe

View map